Burberry’s Spring 2017 womenswear and menswear collection debuted at London Fashion Week yesterday on 20th of February and based on their announcement last spring, the fashion house adopted a new retail module later coined as the ‘See-Now Buy-Now’ initiative. This allows for Burberry’s collection to be made available to purchase the day after the runway show allowing Burberry’s customers to quite-literally ‘Shop the Runway’.
Inspired by the work and process of British sculptor Henry Moore, the looks play on scale, shape and texture which is translated into sculptural silhouettes and asymmetric designs. NET-A-PORTER and MR PORTER’s offerings consist of 35 key pieces which are instantly shoppable from the runway.
“We are delighted to be able to offer our customers Burberry’s second ‘Shop The Runway’ collection. The looks showcased this season are a great mix of product in beautiful fabrications that epitomise the brands title as a British powerhouse, and one we look forward to working with for years to come,” says Fiona Firth, Buying Director at MR PORTER.
The collection can be shopped globally at the following link on MR PORTER: www.mrporter.com/mens/designers/burberry