In January, during London Collections: Men, online retailer MRPORTER.COM unveiled their collaboration with BEAMS – an American inspired Japanese lifestyle shop.
BEAMS has been responsible for developing many private labels to cultivate constantly changing styles and trends, in addition to their curation of intentionally sourced selection of designer brands and products.
Founded by three graphic designers, ALOYE is characterized by its unisex cut and sew apparel. For MR PORTER, they have created a nine piece collection of long and short sleeve crew neck tees complete with the signature design features synonymous with the brand.
Hero pieces from the capsule collection include the navy jersey t-shirt with oversized polka dot chest pocket and panel and the grey tonal cut and sew long sleeve crew neck.