Italian brand MSGM, in partnership with BinHendi Enterprises, opens its very first monobrand store in the Middle East and, by extension, the third store worldwide. At the hem of the label is Founder and Creative Director, Massimo Giorgetti has been an ever-present youthful fixture of international fashion and is now – in full swing – expanding his label in the region.

The store will open its doors this month and will carry menswear, womenswear and accessories collections. MSGM is a playful take on the Italian silhouette interspersed with modernity and youthfulness. The brand plays with colour, design and prints, and masters in it.