At the 2015 international Geneva Motor Show, Rolls-Royce introduced the Phantom Serenity to the public with an implied emphasis on the bespoke services offered by the manufacturer. Serenity introduces the tireless efforts of the designers at the home of Rolls-Royce and build from the understanding that exacts the taking of something that exists and make it better. Serenity offers a whole new level of an individualized luxury applied to the Rolls-Royce Phantom, which is already considered by many across the globe as the best car in the world.

“Having revisited the history of the amazing interiors of the elite Rolls-Royce’s of the early 1900’s, we felt inspired to share this heritage with our new customers in a very contemporary way,” comments Giles Taylor, Director of Design at Rolls-Royce Motor Cars.

Browse through the image gallery above for a true understanding of the individualised luxury exacted by the Rolls-Royce Phantom Serenity.

By Pavan Premaney